1994 - 2004
With a celebratory opening ceremony, the hitherto largest expansion project in the company’s history is inaugurated. The «confectionery» extension in Buchs is opened for 70 million Swiss Francs, which, thanks to the use of state-of-the-art technology, greatly increases production capacity.
The «Chocolat Frey goes international » project begins with the goal of expanding exports.
After intensive development work on new recipes, Skai chewing gum is introduced.
A major fire at the MIGROS distribution centre in Volketswil destroys 40 per cent of the entire MIGROS Easter range shortly before delivery to the branches. Only thanks to the enormous effort of employees, suppliers and even competitors is it possible to again produce the entire quantity of Easter rabbits in an emergency production.
Certification as per IFS (International Food Standard) and BRC (British Retail Consortium).